WHITE NOISE | ’67 C10

Finally Done and Second to None

LET’S FACE IT: TRUCKS AREN’T FOR EVERYONE. It’d be nice if they were, but some people prefer driving things with trunks or even—gasp—walking! Call it a generational thing or whatever you’d like, but it is what it is. Brady Cassel of Portland, Oregon, found this out when he presented his son with a ’67 C10.

“I originally bought this truck for my son, but he didn’t show much interest, so I just kept it and waited for a better time in life to take on the project,” Brady says.

That “better time” took about 10 years to arrive, but better late than never. To be completely transparent, it did take some motivation from Brady’s wife to finally get the ball rolling.

“Five years ago, my wife said, ‘Either do something with that truck or get it out of the garage,’” he recalls. “I took that as my opportunity to start spending money on it and work on it on evenings and weekends!”

When he originally bought the truck, it wasn’t in as good of shape as he was hoping, but it was a ’67 and he’d seen worse, so he wasn’t too worried about taking on the build.

“The truck had the typical cab corner and rocker issues, but it was generally in decent shape for a 45-year-old truck,” Brady says. And although it didn’t phase him, he still knew that he’d need plenty of help along the way to get the truck to the caliber he envisioned for the truck.

“Eighty percent of the truck was built in my garage, [but] I’m smart enough to know what I don’t know,” Brady explains. “I did my research and talked to a lot of people I met, and leaned on some of the best of the best in my area. This project came with a bunch of hurdles and a ton of learning!”

Brady knew that he wanted to bring modern technology into the C10, so he and buddies Josh Jump and Adam Bany installed Porterbuilt’s and Classic Performance Products’ latest suspension and chassis goodies, which allowed the frame and body to kiss the ground when the air was let out by the AccuAir air management system. He also wanted to get the fuel tank out of the cab for safety’s sake, so a Boyd’s Welding tank was nestled in between the frame rails. Once the test-fitment of every part was complete, everything was torn back apart and powdercoated red for maximum impact. And, a good deal of it is visible between the bead-rolled engine and bed panels, as well as through the trick tilting bed floor.

The brakes were another area that would need attention, and so Kore3 Industries’ front and rear C6 Corvette Z06 hardware was installed at each corner on the CPP drop spindles and Dutchman-built rear axle. Raceline Executive wheels in 20×8.5 and 22×12 sizing with Pirelli P-Zero rubber were then bolted on, and definitely helped modernize the truck’s looks while still giving a nod to their muscle car inspired heritage.

And speaking of muscle, Brady’s truck uses every bit of rubber it can keep on the road thanks to its LS3 powerplant, which was built up by Nutter Racing Engines, and the upgraded 4L65E by Brandon Riggins using Monster Transmission and Hughes components. A shortened two-piece driveshaft transfers the LS3’s power to an Eaton 3.73 positraction center section in the aforementioned Dutchman-equipped rear end.

The interior is also an amazing melding of old and new, with the original bench seat, door panels and headliner covered in modern, plush Katzkin leather—and that’s just the start. Dakota Digital gauges, a retro-inspired CON2R steering wheel and even a replica head unit from Classic Car Stereo with modern internals all combine classic styling with modern technology and reliability.

Finally, the cab and bed of the truck were fully reconditioned by the pros at Brosseau’s Coachworks. Plenty of custom White Noise White was applied and rubbed to perfection, and Mitch Kim came in to add the red highlights. The hand-painted trim and emblems were the crowning touch to the amazing paint and bodywork on Brady’s C10.

What would Brady change about the truck if given the chance?

“I’d eventually like to add Delmo’s intake and valve covers to the LS3,” he says. “I really want the stock look. The LS3 intake and the coil packs are just too modern for my taste.”

This coincides perfectly with something that Brady’s friend Ronnie Wetch (from C10 Talk) shared with him: “What you get when you don’t get what you wanted is experience.”

Solid words to live by in our book, and it’s experience that was shared with the many friends and family members who helped bring the truck back to life.