Industry News

Legendary Pickup Trucks That Defined Eras

By ST-STAFF

November 21, 2024

Pickup trucks have been a staple of American roads for generations, offering durability, strength, and versatility. From iconic workhorses like the 1925 Ford Model T Runabout to the game-changing 1994 Dodge Ram, these trucks have shaped history and defined the spirit of rugged reliability. Let’s take a look at some of the best pickup trucks of all time, from high-performance powerhouses to legendary off-roaders.

1994 Dodge Ram

Back in the early 1990s, Dodge’s pickup trucks were pretty much an afterthought in the retail market. It appeared they were on a fruitless path. But then, everything changed—big time—with the introduction of the 1994 Ram.

Instead of trying to make everyone happy, Dodge decided to take a bold, all-in approach. They figured, why not create something that would make some people really happy, even if it didn’t appeal to everyone? So, they came up with a truck that had a design that made people stop and stare. Those headlights, tucked low on the fenders, paired with that huge, upright grille? It looked like a big rig had been downsized just enough to hit the streets.

Back in ’93, Dodge only managed to sell about 95K of the old-style Rams. But with the new ’94 Ram? They blew those numbers out of the water, moving 232K trucks—a whopping 240% jump. And get this, most of those were retail sales. Suddenly, Dodge trucks were cool again. They had found their way back into the conversation.

Fast forward to today, the 2024 RAM 1500 is now one of the most stylish, high-tech, luxurious, and priciest trucks on the market.

1967-1977 Ford F-250 “Highboy”

The Ford Highboy—just hearing the name brings to mind one of the toughest, most iconic trucks of all time. And let’s be honest, we love everything about its sky-high stance and rugged, no-nonsense drivetrain. Here’s something cool: you could throw on massive 35-inch tires under these bad boys without even lifting the suspension. Seriously! They naturally sat a few inches taller than similar trucks from GM, Dodge, and Jeep, making them an instant standout.

But after 1977, things changed. Ford gave the F-250 a makeover with a new frame, suspension, and drivetrain, and that’s when the trucks got a little shorter. The older F-250s, which still towered over the competition, became known as “Highboys,” while the newer ones, sitting about 2 inches lower, were called “Lowboys.”

Most of these early Highboys came with Ford’s trusty 360 V-8 engine, paired with either a strong C6 automatic or the legendary “granny low” NP 435 4-speed manual. It’s the kind of setup that screams durability and power.

Now, you might be wondering: what’s the big deal about a heavy-duty pickup from the 1970s? Well, there’s something about that cool stance, the toughness, and the legendary status of these trucks that has captured the attention of collectors. Restored or low-mileage Highboys? Those are pure gold for truck enthusiasts.

1979-85 Toyota Hilux pickup

Did you know that Datsun was actually the first Japanese truck maker to break into the U.S. market back in the late 1950s? Yeah, it’s true! But while Datsun got the early start, it was Toyota that really took the spotlight in the decades that followed.

Toyota shook things up in 1979 by rolling out the Hilux, the first compact truck with 4-wheel drive (4WD). And this wasn’t just any pickup—it had a drivetrain that was practically indestructible! People loved how these trucks stood tall, thanks to their lifted suspensions, which gave them awesome ground clearance. Perfect for hitting the trails or tackling rough terrain.

But here’s the real kicker: Toyota trucks weren’t just about off-road adventure—they were also insanely reliable. That’s why they quickly became the go-to choice for anyone who needed a small, tough, and dependable pickup.

1925 Ford Model T Runabout With Pickup Body

When Thomas Jefferson took office in 1801, about 95 percent of Americans were living on farms. Their daily transportation was a trusty one-horse wagon. Simple, right? But fast forward to the early 1900s, and things had started to shift. By then, only about 35 percent of folks still lived on farms, yet one- and two-horse wagons were still the go-to for businesses.

That is, until 1925 when Ford came along and changed everything. They rolled out the first factory-made pickup truck, a game-changer for sure. This was as revolutionary back then as the Internet would be 70 years later. Suddenly, merchants, farmers, construction crews, and just about everyone else didn’t need horses for their light-duty work anymore.

Sure, the Model T pickup only had 20 horsepower, but it completely transformed America. We can imagine the freedom and excitement people must have felt, leaving behind their wagons and embracing this new era of mobility!